Multimodal Discourse The Modes and Media of Contemporary Communication 1st Edition by Gunther Kress, Theo van Leeuwen ISBN 0340608773 978-0340608777
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Product details:
ISBN 10: 0340608773
ISBN 13: 978-0340608777
Author: Gunther Kress, Theo van Leeuwen
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: “design thinking” and “production thinking,” the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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Tags: Multimodal Discourse, Modes and Media, Contemporary Communication