No Place for Amateurs How Political Consultants are Reshaping American Democracy 1st Edition by Dennis Johnson ISBN 0415928362 978-0415928366
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Product details:
ISBN 10: 0415928362
ISBN 13: 978-0415928366
Author: Dennis Johnson
Table of contents:
Part One: Professional Campaigning: New Realities, New Challenges
Chapter 1: Celebrity Consultants and Professionally Driven Campaigns
Chapter 2: Running for Office: Not for the Faint of Heart
Chapter 3: Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign
Part Two: Weapons of Modern Campaigning
Chapter 4: Political Research: Digging Up the Dirt
Chapter 5: Testing Public Opinion
Chapter 6: The Media, Old and New
Chapter 7: Targeting Voters
Chapter 8: The Money Chase
Part Three: Wider Reach of Political Consulting
Chapter 9: Ballot Issues, Local Elections, and Consultants
Chapter 10: Citizens, Voters, and Democratic Choice
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