Politicians and Rhetoric The Persuasive Power of Metaphor 1st Edition by Jonathan Charteris Black ISBN 0230501702 9780230501706

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Product details:

ISBN 10: 0230501702

ISBN 13: 9780230501706 

Author: Jonathan Charteris-Black

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Table of contents:

1. Persuasion, Legitimacy and Leadership
2. Churchill: Metaphor and Heroic Myth
3. Martin Luther King: Messianic Myth
4. Margaret Thatcher and the Myth of Boedicia
5. Clinton and the Rhetoric of Image Restoration
6. Tony Blair and Conviction Rhetoric
7. George W. Bush and the Rhetoric of Moral Accounting
8. Myth, Metaphor and Leadership

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Tags: Jonathan Charteris Black, Politicians, Rhetoric, Persuasive, Power, Metaphor