(EBOOK PDF)Pragmatics Online 1st Edition by Kate Scott 9781000519082 1000519082 full chapters

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• ISBN 10:1000519082 

• ISBN 13:9781000519082

• Author:Kate Scott 

Pragmatics Online
Pragmatics Online examines the use and interpretation of language and communication in digitally mediated contexts. It provides insight into how meaning is communicated online, with a focus on how users negotiate and navigate the constraints and resources of social media sites and other online contexts. The book introduces key concepts in the study of digital contexts and online communication, and discusses how these can be understood from the perspective of pragmatics. Each chapter examines a different topic and includes an overview of key research alongside original pragmatic analyses of data. Topics include sharing and liking, emoji and emotions, memes, and clickbait. Kate Scott focuses on how ideas and topics from pragmatics can be applied to mediated contexts, irrespective of the particular media. The book is an essential guide to the pragmatics of online discourse and behaviour for students and researchers working in the areas of digital pragmatics, language and media, and English language, linguistics, and communication studies.                                                                                                                                                 

Pragmatics Online 1st Table of contents:

 Preface
Acknowledgements
1 Introducing pragmatics online
Pragmatics and pragmatic theories
Speech act theory
Relevance theory
Understanding speaker’s meaning
The proposition expressed
Higher-level explicatures
Implicitly communicated meaning
Digitally mediated communication
Reach
Storage and persistence
Replicability
Mobility
Social cues
Interactivity
Temporal structure
Searchability
Overview of the book
Notes
References
2 Exploring online contexts
Context collapse
Online and imagined audiences
Imagined audiences and relevance
Online speakers, identity, and (A)nonymity
Navigating online contexts
Conclusions
Note
References
3 The pragmatics of sharing online
Sharing and rebroadcasting
Why do users rebroadcast content?
Rebroadcasting as showing
Retweeting as attributive use
Retweets and quotations
Descriptive and attributive uses of language
Understanding rebroadcasting on Twitter
Informative attributive uses
Echoic attributive uses
Echoic uses and (non)endorsement
Phatic attributive uses
Perlocutionary acts
Liking (and other reactions)
Conclusions
Note
References
4 The pragmatics of tagging
The emergence and evolution of the hashtag
A metafunctional analysis of Twitter hashtags
The experiential function of hashtags
The interpersonal function of hashtags
Hashtags as guides to inferential processes
Constructing a proposition expressed
Constructing higher-level explicatures
Deriving implicatures
Hashtags in offline contexts
User tags
Conclusions
Notes
References
5 Non-verbal communication online
Non-verbal communication
Text presentation and pragmatics online
Punctuation online
Emoticons and emoji
History and development
Emoticons, emoji, and facial expressions
Functions of emoticons and emoji
Attitudes, emotions and tone
Illocutionary force indicators
Propositional meaning
Irony and sarcasm
Reaction GIFs
Conclusions
Notes
References
6 The pragmatics of memes
Memes, meaning, and communication
What is a meme?
Memes and communication
Common meme types
Twitter hashtag micro-memes
Phrasal templates
Image macros
Memes and metaphor: the case of the distracted boyfriend
Conclusions
References
7 You won’t believe what’s in Chapter 7!
Defining clickbait
Online news distribution and clickbait
Information gaps and curiosity
Clickbait techniques
Reverse narrative
Extremes and superlatives
Forward reference
Definite demonstratives
Personal pronouns
Conclusions
Note
References
8 Researching online pragmatics
Finding a research topic
Using pragmatic theories
Testing theoretical predictions
Free production tasks
Judgement tasks
User surveys
Corpus analysis
Ethics in online research
Diversity in online research
Conclusions
References
Index

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