Proven Strategies in Competitive Intelligence Lessons from the Trenches 1st Edition by John E Prescott ISBN 0471401781 9780471401780

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Product details:

ISBN 10: 0471401781 

ISBN 13: 9780471401780

Author: John E. Prescott

Tested-in-the-trenches competitive intelligence techniques used at today’s top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today’s most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

• The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
• Numerous case studies vividly illustrating cutting-edge CI techniques in action

Table of contents:

Competitive Business Intelligence: Corporate Case Studies

1. Competitive Intelligence at Procter & Gamble
2. Shaping a Corporate Competitive Intelligence Function at IBM
3. CI and KM Convergence: A Case Study at Shell Services International
4. Competitive Intelligence at Lexis-Nexis
5. CI at Avnet: A Bottom-Line Impact
6. Competitive Intelligence at Xerox
7. NutraSweet Faces Competition: The Critical Role of Competitive Intelligence
8. Competitive Intelligence at Motorola
9. Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation
10. Understanding the Competition: The CEO’s Perspective
11. Developing a World-Class CI Program in Telecoms
12. Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm
13. Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study
14. Organizing the Competitive Intelligence Function: A Benchmarking Study
15. “TAP-IN” to Strategic and Tactical Intelligence in the Sales and Marketing Functions
16. Key Intelligence Topics: A Process to Identify and Define Intelligence Needs

Competitive Technical Intelligence
17. Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace
18. CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities
19. Benchmarking the “External Technology Watching” Process: Chevron’s Experience
20. Past, Present, and Future Directions for Technical Intelligence
21. Starting a Competitive Technical Intelligence Function: A Roundtable Discussion

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Tags: John E Prescott, Proven Strategies, Competitive Intelligence, Lessons from the Trenches