(EBOOK PDF)QR Codes Kill Kittens How to Alienate Customers Dishearten Employees and Drive Your Business into the Ground 1st Edition by Scott Stratten 9781118786901 1118786904 full chapters

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Product details:

• ISBN 10:1118786904  

• ISBN 13:9781118786901

• Author:Scott Stratten 

 QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there?  None of us needs another list of what we should be doing. This is a book about what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. These sections will include Experts Human Resources Marketing/Branding Networking (in person and online) Public Relations Customer Service

QR Codes Kill Kittens How to Alienate Customers Dishearten Employees and Drive Your Business into the Ground 1st  Table of contents:

 Chapter 1: They Don’t Work
They Missed a Step
Craptcha
Not Working
Anybody Got a Pen?
Invasion of Sanity and Sanitation
I Don’t Feel Special
The Door to Digital Success
Twipster
O Canada
Working Hard
Mistaken Mobile Metrics
Caution! Moving Walkway Ends before You Scan the QR Code!
The Unknown Icon
Where QR Codes Belong
E.T., Don’t Phone Home
Going Viral Isn’t a Science
Pinterest Fail
Phone Call on LAN 2
The Autofollow
Seems Legit
Poor Wendy(s)
Tunnel of QR Love
Spaced Out
A BlackBerry by Any Other Name
Desktop Friendly
What the Truck?
Swipe Away
Poor Baby
Capital Offense
Appealing QR Codes
I Don’t Even . . .
Useless Disclaimer
Wait, What?
One Potato, Two Potato, Three Potato, Scan!
Chapter 2: Nobody Likes Them
Making It Rain
Well, That’s One Way to Reply
Putting Your Foot Down on Fonts
Oh, I Know
BCC Is the New ABC
Social SEO
The Secret to Making You’re Book or Blog Go Viral
Lead to Nowhere
Never, Ever
Pin the Tail on the Jackasses
Please Prove Your Business Is a Moron
Not So Special
Frequently Futile
Friendly Fire
We Can Change
Views Expressed
e-Moms
The Fashionable Riot
Golden Product Placement
Customer Disservice
Get Off at the Next Stop
Don’t Phone in Manners
Can’t UnLink
Face Palm
Go Home Phone; You’re Drunk
Self-Hatred
Social Slam
Seems Legit
The End of Twitter
All Your Privacy Belongs to Us
Too Much Transparency
A Social Layer
Long Presentation Slide
Exiting Your Brand
Fighting Foodies
At Least They Cleaned the Important Part
Vote for the Most Annoying Person
Looks Like Magazines Do Still Have ROI
Drive-by Articles
Chapter 3: They’re Selfish
It’s a Bird! It’s a Plane!
Nobody Cares about Your Logo
Checking Out
Tell Me What to Say
Not the Time
Camera Shy
It Can Hurt to Ask
Simply Selfish
Children Are Our Future
It’s Still Burning
If Pinocchio Had Teeth
Are We Dating?
Gimme Some More
Fashion for Who?
Sub QR
e-Service Extraordinaire
Maybe Their Phone Camera Is Detachable
A Million Reasons to Cry
The Big #Truth
Perspective Is Everything
I’m Not Saying T-Mobile Is Terrible at Twitter, But . . .
Nothing Says Social Like SHOUTING
I’m Pretty Sure This Is . . .
Gap in Judgment
The Most Misleading Man in the World
Opt Out/In
Number One
Twitter Is Not a Megaphone
Can You Hear Me Now?
It’s a Trap
You Are the Weakest Link
Don’t Trend
You Get What You Pay For
Score!
The Direct Mail Merge Tweet
The iQRony
Automated Authenticity
The QR Matrix
Antisocial Behavior Is the New Social Media
Drawing a Blank
Wait until You See It . . .
Chapter 4: Your Time Is Better Spent Elsewhere
Always Pay Your Web Designer
Who Are They Talking To?
Consider Location
Value Good Employees
Just Say No to Scheduling
Invest in Communication Training
Don’t Be an Asshole
Remember to Switch to Your Personal Account
A Message to Fast Food Workers
Remember, Not Everything Is a Marketing Opportunity
Remember, People Are Listening
At Least Her First Name Isn’t Richard
Don’t Get Caught Flying the Bird
Remember, Youth Is Wasted on the Young
Don’t Drive Your Customers to the Brink
All-Caps Ketchup
You Could Stand to Lose a Few Teeth
Remember, Sometimes Private Messages, Go Public
Don’t Hire Idiot Employees
The Peak of Creative Stupidity
I Can’t Breathe, I’m Laughing So Hard
Stop Scheduling Tweets
Opinions Are Your Brand’s Reflection
Less Than Joyful
I’m in the Middle of an Awkward Sandwich
Not So Friendly
We Want “Whatever Your Name Is” Back!
Take Away the Virtual Keys after Firing Someone
Don’t Fake an Ovation
The English Swear the Best
Wheel of Misfortune
Remember Your Manners
Psychic Opt Out
Pay Attention to Privacy
Hire Better Employees
Never Forget
Don’t Invite Open-Ended Insults
Conclusion

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