Real You Incorporated 8 Essentials for Women Entrepreneurs 1st Edition by Kaira Sturdivant Rouda ISBN 0470257199 9780470257197

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Product details:

ISBN 10: 0470257199

ISBN 13: 9780470257197 

Author: Kaira Sturdivant Rouda 

Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers.

Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.

Table of contents:

SECTION I: Find It Within You
REAL FACT #1: It All Starts With You
REAL FACT #2: Define Your Passions
REAL FACT #3: Discover Your Brand

SECTION II: The Competitive Advantage
REAL FACT #4: Bring Your Passion and Your Brand Together
REAL FACT #5: Create a Unique and Real Work Environment
REAL FACT #6: Your Personal Brand Is Your Business Brand
REAL FACT #7: Chart Uncharted Waters
REAL FACT #8: Creativity Is Unstoppable (And yes, we’re talking business here)

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Tags: Kaira Sturdivant Rouda, Real You, Essentials, Women, Entrepreneurs