(EBOOK PDF)Reputation Management The Key to Successful Public Relations and Corporate Communication 3rd Edition by John Doorley, Helio Fred Garcia 0415716284 9780415716284full chapters

Reputation Management The Key to Successful Public Relations and Corporate Communication 3rd Edition by John Doorley, Helio Fred Garcia – Ebook PDF Instant Download/Delivery: 0415716284, 9780415716284

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Product details:

• ISBN 10:0415716284 

• ISBN 13:9780415716284

• Author:John Doorley, Helio Fred Garcia 

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
Opening vignettes, examples, and case studies have been updated in each chapter.
Additional case studies and examples with an international focus have been added.

Reputation Management The Key to Successful Public Relations and Corporate Communication 3rd Table of contents:

Chapter 1: Reputation Management
Chapter 2: Ethics and Communication
Chapter 3: Media Relations
 By the authors and J. Peter Donald
Chapter 4: Social Media By Deirdre Breakenridge
Chapter 5: Organizational Communication
 By Jeff Grimshaw, Tanya Mann, and Lynne Viscio
Chapter 6: Government Relations
 By Ed Ingle
Chapter 7: Community & Global Relations
Chapter 8: Investor Relations
 By Eugene L. Donati
Chapter 9: Integrated Cocmmunication
 By Tim P. McMahon
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Corporate Responsibility
 By Anthony P. Ewing
Chapter 13: Public Relations Consulting
 By Louis Capozzi
Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication

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