Search Engine Optimization All in One For Dummies 2nd Edition by Bruce Clay, Susan Esparza ISBN 1118119126 9781118119129

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Product details:

ISBN 10: 1118119126

ISBN 13: 9781118119129 

Author: Bruce Clay, Susan Esparza

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you’ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You’ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

Table of contents:

Cover
Table of Contents
Title Page
Introduction
Book I: How Search Engines Work
Chapter 1: Putting Search Engines in Context
Chapter 2: Meeting the Search Engines
Chapter 3: Recognizing and Reading Search Results
Chapter 4: Getting Your Site in the Right Results
Chapter 5: Knowing What Drives Search Results
Chapter 6: Spam Issues: When Search Engines Get Fooled
Book II: Keyword Strategy
Chapter 1: Employing Keyword Research Techniques and Tools
Chapter 2: Selecting Keywords
Chapter 3: Exploiting Pay Per Click Lessons Learned
Chapter 4: Assigning Keywords to Pages
Chapter 5: Adding and Maintaining Keywords
Book III: Competitive Positioning
Chapter 1: Identifying Your Competitors
Chapter 2: Competitive Research Techniques and Tools
Chapter 3: Applying Collected Data
Book IV: EO Web Design
Chapter 1: The Basics of SEO Web Design
Chapter 2: Building an SEO-Friendly Site
Chapter 3: Making Your Page Search Engine–Compatible
Chapter 4: Perfecting Navigation and Linking Techniques
Book V: Creating Content
Chapter 1: Selecting a Style for Your Audience
Chapter 2: Establishing Content Depth and Page Length
Chapter 3: Adding Keyword-Specific Content
Chapter 4: Dealing with Duplicate Content
Chapter 5: Adapting and Crediting Your Content
Book VI: Linking
Chapter 1: Employing Linking Strategies
Chapter 2: Obtaining Links
Chapter 3: Structuring Internal Links
Chapter 4: Vetting External Links
Chapter 5: Connecting with Social Networks
Book VII: Optimizing the Foundations
Chapter 1: Server Issues: Why Your Server Matters
Chapter 2: Domain Names: What Your URL Says about You
Chapter 3: Using Redirects for SEO
Chapter 4: Implementing 301 Redirects
Chapter 5: Watching Your Backend: Content Management System Troubles
Chapter 6: Solving SEO Roadblocks
Book VIII: Analyzing Results
Chapter 1: Employing Site Analytics
Chapter 2: Tracking Behavior with Web Analytics
Chapter 3: Mastering SEO Tools and Reports
Book IX: International SEO
Chapter 1: Discovering International Search Engines
Chapter 2: Tailoring Your Marketing Message for Asia
Chapter 3: Staking a Claim in Europe
Chapter 4: Getting Started in Latin America
Book X: Search Marketing
Chapter 1: Discovering Paid Search Marketing
Chapter 2: Using SEO to Build Your Brand
Chapter 3: Identifying and Reporting Spam
Appendix: The Value of Training
Cheat Sheet

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Tags: Bruce Clay, Susan Esparza, Search, Engine, Optimization, All in One, Dummies