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Selected Readings on Electronic Commerce Technologies Contemporary Applications Premier Reference Source 1st Edition by Wen Chen Hu ISBN 1605660965 978-1605660967

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Selected Readings on Electronic Commerce Technologies Contemporary Applications Premier Reference Source 1st Edition Wen Chen Hu Digital Instant Download

Author(s): Wen Chen Hu
ISBN(s): 9781605660974, 1605660973
Edition: 1
File Details: PDF, 8.15 MB
Year: 2008
Language: english
SKU: EB-1655704 Category: Tag:

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Product details:

ISBN 10: 1605660965

ISBN 13: 978-1605660967 

Author: Wen Chen Hu

Education and research in the field of electronic commerce technology can prove problematic without the proper resources and tools on the most relevant issues, trends, and advancements. Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplements course instruction and student research with quality articles focused on key issues concerning the technologies and applications of electronic commerce. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.

Table of contents:

Part I: Fundamental Concepts and Theories

  • Chapter I: E-Commerce Standards: Transforming Industry Practice

  • Chapter II: Electronic Commerce and the State Sales Tax System: An Issue of Tax Fairness

  • Chapter III: Searching for Value in Researching the Adoption and Use of M-Services

  • Chapter IV: The Financial Potential of Sporadic Customers in E-Retailing: Evidence from the Brazilian Home Appliance Sector

Part II: Development and Design Methodologies

  • Chapter V: Developing Mobile Commerce Applications

  • Chapter VI: Building Consumer Trust for Internet E-Commerce

  • Chapter VII: Trust in E-Commerce Risk and Trust Building

  • Chapter VIII: Public Sector E-Commerce

  • Chapter IX: Multi-Agent Patterns for Deploying Online Auctions

Part III: Tools and Technologies

  • Chapter X: China M-Commerce in World’s Largest Mobile Market

  • Chapter XI: France Mobile Communications and Emerging M-Commerce

  • Chapter XII: Wireless Technologies for Mobile Computing and Commerce

  • Chapter XIII: A Theoretical Approach to Evaluate Online and Traditional Trading on the NASDAQ Stock Exchange

  • Chapter XIV: M-Commerce Payment Systems

  • Chapter XV: Barcode Applications for M-Business

Part IV: Utilization and Application

  • Chapter XVI: E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

  • Chapter XVII: E-Commerce Links for SMEs within the Industry Value Chain

  • Chapter XVIII: A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

  • Chapter XIX: Evaluating E-Commerce Trust Using Fuzzy Logic

  • Chapter XX: Privacy-Preserving Transactions Protocol Using Mobile Agents with Mutual Authentication

  • Chapter XXI: Factors Affecting Mobile Commerce and Level of Involvement

  • Chapter XXII: Privacy and Security in the Age of Electronic Customer Relationship Management

  • Chapter XXIII: An Extrinsic and Intrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success

  • Chapter XXIV: Decision Factors for the Adoption of an Online Payment System by Customers

  • Chapter XXV: On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs

  • Chapter XXVI: Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auction

Part V: Emerging Trends

  • Chapter XXVII: E-Commerce Adoption Barriers in Small Businesses and the Differential Effects of Gender

  • Chapter XXVIII: The Future of M-Commerce: The Role of Bluetooth and WiMax

  • Chapter XXIX: Consumer-to-Consumer Electronic Commerce: A Distinct Research Stream

  • Chapter XXX: Improving M-Commerce Services Effectiveness with the Use of User-Centric 

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Tags: Wen Chen Hu, Selected Readings, Electronic Commerce, Technologies, Contemporary Applications, Premier Reference Source