(EBOOK PDF)Selling Your Crafts 1st edition by Susan Sager 9781621531180 162153118X full chapters

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Product details:

• ISBN 10:162153118X 

• ISBN 13:9781621531180

• Author:Susan Sager   

  Selling Your Crafts
Revised Edition
Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.                                                                                                                                               

Selling Your Crafts 1st Table of contents:

 Section I: The Professional Craft World: An Overview
1. Trends and Training
2. Profiles of Craftspeople
Full-time Production Craftsperson
Craft Teacher
Craftspeople Who Make Their Living in Another Field
Famous Craftspeople
3. Craft Administrators
4. Mentoring
Apprenticeships
Mentors
Residencies
5. Self-Assessment
Questionnaire
Section II: Setting Up Your Crafts Business
6. Business Planning
Getting Started
Methods for Measuring Your Success
How to Write a Business Plan
7. Organizing Your Business
Selecting a Name
Business Name Exercise: What Do You Do?
Forms of Organization: Sole Proprietorship versus Partnership
8. Finances
Designing a Budget
Financing Your Business
Pricing Your Work
9. Studio
Zoning
Leasing versus Owning Your Space
Contracts
Studio Concerns
10. Working with Professionals
Financial Professionals
Lawyers
Bankers
Photographers
Section III: Managing Your Crafts Business
11. Setting Up a Computer System
Types of Software
General Tips for Purchasing Software
Sample Computer Configurations
12. Production and Office Work 99
Letters Formats
Forms
Scheduling Production and Office Work
Shipping
13. Keeping the Books
Recordkeeping
Taxes
Credit and Collection
14. Insurance
Health Insurance
Disability Insurance
Product Liability Insurance
On- and Off-Site Coverage: Property and Studio Insurance
The Crafts Emergency Relief Fund (CERF)
15. Employees
Subcontractors versus Employees
Policies
Wages and Benefits
Supervisory Skills
Legal Requirements
16. Retirement Planning
Lifestyle Issues
Supplementing Your Income
Investment Planning
Estate Planning
Section IV: Marketing Your Crafts
17. Marketing Plans
Designing a Marketing Plan
Measuring Results
18. Your Image on Paper
Logo Design
Brochures
Brochure Alternatives
Stationery, Business Cards, and Hangtags
Résumé and Biographical Description
19. Description of Your Work
Product Descriptions
Copyright
Trademarks
20. Your Portfolio
Developing a Body of Work
When You Will Need a Portfolio
Slides
Photographs
21. Getting the Word Out About Your Work
Advertising Campaign
Public Relations Campaign
Press Kits
Press Releases
Mailing Lists
Direct Mail
Newsletters
22. Craft Fairs
Finding the Right Fair for Your Work
Wholesale versus Retail Fairs
Jurying Process
Booth Design
Making a Sale
23. Galleries
Finding the Right Gallery for Your Work
What the Gallery Can Do for You
What You Must Do for the Gallery
Cooperatives
Alternative Spaces
Selling from Your Studio
24. Commissions
Writing Proposals
Percent for Art Program
Slide Registries
Designing a Budget
25. Interior Designers and Architects
Finding Firms that Specify Craftwork
The Guild Sourcebooks
26. Mailorder
Approaching Existing Companies
Starting Your Own Mail-Order Business
27. Sales Reps
Finding the Right Sales Rep for Your Work
Contracts
28. The Internet
How to Use the Web as Part of Your Business Plan
Domain Names
Search Engines
Linking Your Site
Advertising and Publicity
Designing a Web Site
Maintaining Your Site
E-mail
Web Site Promotion and Marketing Plans
29. Customers
Profiles
Customer Service Policies
Retaining Customers
Section V: Resources
30. Networking
Craft Organizations
Business Associations
31. Workshops
Continuing Education Programs
Guilds and Associations
Small Business Centers
32. Business Magazines
A Word from the Author
Bibliography
About the Author
Index
Backmatter
Read Less
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