Small Business Management Launching and Growing Entrepreneurial Ventures 14th Edition by Justin Longenecker, Carlos Moore, Petty, Leslie Palich ISBN 0324569726 9780324569728
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Small Business Management: Launching and Growing Entrepreneurial Ventures 14th Edition by Justin Longenecker, Carlos W. Moore, J. Petty, Leslie Palich – Ebook PDF Instant Download/Delivery: 0324569726, 978-0324569728
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Product details:
ISBN 10: 0324569726
ISBN 13: 978-0324569728
Author: Justin Longenecker, Carlos W. Moore, J. Petty, Leslie Palich
Small Business Management: Launching and Growing Entrepreneurial Ventures 14th Edition: Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one–the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as “Small Business School” video cases, online case analysis, and the Small Business Resource Center’s robust collection of relevant articles. It’s no wonder that SBM is the book that students retain long after the course is over.
Small Business Management: Launching and Growing Entrepreneurial Ventures 14th Edition Table of contents:
Chapter 1. The Entrepreneurial Life
Chapter 2. Integrity, Ethics, and Social Entrepreneurship
Chapter 3. Starting a Small Business
Chapter 4. Franchises and Buyouts
Chapter 5. The Family Business
Chapter 6. The Business Plan: Visualizing The Dream
Chapter 7. The Marketing Plan
Chapter 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
Chapter 9. The Location Plan
Chapter 10. Understanding a Firm’s Financial Statements
Chapter 11. Forecasting Financial Requirements
Chapter 12. Financing the Small Business
Chapter 13. Planning for the Harvest
Chapter 14. Building Customer Relationships
Chapter 15. Product Development and Supply Chain Management
Chapter 16. Pricing and Credit Decisions
Chapter 17. Promotional Planning
Chapter 18. Global Opportunities for Small Businesses
Chapter 19. Professional Management and the Small Business
Chapter 20. Managing Human Resources
Chapter 21. Managing Small Business Operations
Chapter 22. Managing the Firm’s Assets
Chapter 23. Managing Risk
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Justin Longenecker,Carlos Moore,Petty,Leslie Palich,Small Business,Management,Launching,Growing,Entrepreneurial,Ventures