Social eCommerce Increasing Sales and Extending Brand Reach 1st Edition by Stephan Spencer, Jimmy Harding, Jennifer Sheahan ISBN 144936697X 9781449366971

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Product details:

ISBN 10: 144936697X

ISBN 13: 9781449366971

Author:  Stephan Spencer, Jimmy Harding, Jennifer Sheahan 

Social eCommerce: Increasing Sales and Extending Brand Reach 1st Edition: 

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck―for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition―all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.

• Strategize and optimize your social presence in ways you didn’t know were possible
• Drive more clicks and sales with better-performing Facebook ads
• Develop remarkable content with viral potential
• Manage your online reputation, instead of letting it manage you
• Integrate social media into your SEO strategy, and vice versa
• Leverage online influencers to promote your brand, and become an influencer yourself

 

Social eCommerce: Increasing Sales and Extending Brand Reach 1st Edition Table of contents:

• chapter 1 the social media landscape
• chapter 2 basic social media strategy
• chapter 3 marketing strategy: physical goods
• chapter 4 marketing strategy: digital goods and services
• chapter 5 local services and storefronts
• chapter 6 designing and testing ads on facebook
• chapter 7 guerrilla marketing
• chapter 8 professional presence and damage control
• chapter 9 keeping up with changes
• chapter 10 book promotion
• chapter 11 event promotion
• chapter 12 social search engine optimization
• chapter 13 influencer outreach
• chapter 14 affiliate marketing and mlm

 

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