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Social Media Sociality and Survey Research 1st Edition by Craig A Hill, Elizabeth Dean, Joe Murphy ISBN 111837973X 9781118379738

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Social Media Sociality and Survey Research 1st Edition Craig A. Hill Digital Instant Download

Author(s): Craig A. Hill, Elizabeth Dean, Joe Murphy
ISBN(s): 9781118379738, 111837973X
Edition: 1
File Details: PDF, 9.13 MB
Year: 2013
Language: english
SKU: EB-4671750 Category: Tags: , ,

Social Media Sociality and Survey Research 1st Edition by Craig A. Hill, Elizabeth Dean, Joe Murphy – Ebook PDF Instant Download/Delivery: 111837973X, 9781118379738

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Product details:

ISBN 10: 111837973X

ISBN 13: 9781118379738 

Author: Craig A. Hill, Elizabeth Dean, Joe Murphy 

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

The book is organized around the central idea of a “sociality hierarchy” in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:

New ways to approach data collection using platforms such as Facebook and Twitter
Alternate methods for reaching out to interview subjects
Design features that encourage participation with engaging, interactive surveys
Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Table of contents:

  1. Social Media, Sociality, and Survey Research

  2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data

  3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study

  4. The Facebook Platform and the Future of Social Research

  5. Virtual Cognitive Interviewing Using Skype and Second Life

  6. Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting

  7. Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel

  8. Crowdsourcing: A Flexible Method for Innovation, Data Collection, and Analysis in Social Science Research

  9. Collecting Diary Data on Twitter

  10. Recruiting Participants with Chronic Conditions in Second Life

  11. Gamification of Market Research

  12. The Future of Social Media, Sociality, and Survey Research

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Tags: Craig A Hill, Elizabeth Dean, Joe Murphy, Social Media, Sociality, Survey Research