Special Events A New Generation and the Next Frontier 6th Edition by Joe Goldblatt ISBN 047044987X 9780470449875

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Product details:

ISBN 10: 047044987X

ISBN 13:  9780470449875 

Author: Joe Goldblatt

This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.

Table of contents:

Part Cine
 Chapter 1: Welcome to Planned Events
 Chapter 2: Models al Global Planned Events

Part Two – Event Administration
 Chapter 3: Developing and Implementing the Event Plan
 Chapter 4: Event Leadership Through Human Resource and Time Management
 Chapter 5: Financial Administration
 Chapter 6: Greener Events

Part Three – Event Coordination
 Chapter 7: Managing Vendor Contracts
 Chapter 8: On Site Event Production

Part Four – Event Marketing
 Chapter 9: Advertising, Public Relations, Promotions, and Sponsorships
 Chapter 10: Online Marketing and Consumer Generated Media

Part Five – Legal, Ethical, and Risk Management
 Chapter 11: Risk Management: Legal and Financial Safeguards
 Chapter 12: Inclusiveness, Morality, Law, and Ethics in Event Planning
 Chapter 13: Doing the Right Thing: Corporate Social Responsibility (CSR)

Part Six – Technology for Professional Development
 Chapter 14: Technology and Modern Event Planning
 Chapter 15: Career Development, Advancement, and Sustainable Success
 Chapter 16: The New Best Practices in Planned Events
 Chapter 17: New Frontiers in Twenty-First Century Planned Events

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Tags: Joe Goldblatt, Special Events, New Generation, Next Frontier