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Starbucked A Double Tall Tale of Caffeine Commerce and Culture 1st Edition by Taylor Clark ISBN 0316014036 978-0316014038

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Starbucked A Double Tall Tale of Caffeine Commerce and Culture 1ST Edition Taylor Clark Digital Instant Download

Author(s): Taylor Clark
ISBN(s): 9780316013482, 031601348X
Edition: 1ST
File Details: PDF, 1.29 MB
Year: 2007
Language: english
SKU: EB-1694140 Category: Tag:

Starbucked A Double Tall Tale of Caffeine Commerce and Culture 1st Edition by Taylor Clark – Ebook PDF Instant Download/Delivery: 0316014036, 978-0316014038

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Product details:

ISBN 10: 0316014036

ISBN 13: 978-0316014038 

Author: Taylor Clark

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.

In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Table of contents:

  1. The Rise of the Mermaid

  2. Life Before Lattes

  3. A Caffeinated Craze

  4. The Siren’s Song

  5. Leviathan

  6. Getting Steamed

  7. Storm Brewing

  8. A Fair Trade?

  9. What’s in Your Cup

  10. Green-Apron Army

  11. The Seattle Colonies

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Tags: Taylor Clark, Starbucked, Double Tall, Caffeine, Commerce, Culture