Startup Mixology Tech Cocktail s Guide to Building Growing and Celebrating Startup Success 1st Edition by Frank Gruber 1118898737 9781118898734

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Product details:

ISBN 10: 1118898737
ISBN 13: 9781118898734
Author: Frank Gruber

Startup Mixology combines 20 “key ingredients” for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to getting traction with your product and more. Lessons include: How to think like an entrepreneur Turning your ideas into action How to build a team Launching your product Creating marketing delight, and more.

Startup Mixology 1st Table of contents:

Part 1 Getting Started
Chapter 1 Entrepreneurial Mind
See Problems as Opportunities
Vision
Think Less; Act More
Always Learning
Risk
Rule Breaker
Optimism
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 2 Ideas
Scratch Your Own Itch
Go After an Industry
Debate: Should You Build Painkillers or Vitamins?
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 3 Action
Who Are Your Customers?
What Would a Simple Prototype Look Like?
How Much Personal Investment Do You Want to Make?
Do You Want to Quit Your Job?
What Would Your Dream Team Look Like?
Who Else Can Help You?
Starting Simple
How Do You Find a Cofounder?
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 4 Formation
Forming a Company
Location
Employee Agreements
Intellectual Property
Legal Advice
Bookkeeping and Accounting
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Part 2 Product
Chapter 5 Product-Market Fit
Customer Development
Customer Validation
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 6 Launch
Strategy
Launch Stages
Build a Community
Partners
Public Relations
Build Relationships with Press
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 7 Metrics
Types of Metrics
Which Metrics Matter?
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Part 3 Team and People
Chapter 8 Team
Who to Hire?
Outsourcing
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 9 Culture
Figuring Out Your Culture
Living Your Culture
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 10 Celebration
Company
Brand
Science
How to Celebrate
Moments of Celebration
Celebrate in Moderation
Final Thoughts
Chapter 11 Relationships
Social Media
How Relationships Can Help You
Tips for Relationship Building
Relationships for the Long Term
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Part 4 Sales and Marketing
Chapter 12 Marketing
Marketing Strategy
Types of Marketing
Putting All Your Marketing Together
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 13 Sales
Sales Process
Sales Tips
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Part 5 Money
Chapter 14 Bootstrapping
Bootstrapping Tips
What a Bootstrapped Startup Looks Like
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Chapter 15 Funding
How to Pitch to Investors
How Much Funding Should You Raise?
Fund-raising Tips
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Part 6 Growth and Change
Chapter 16 Failure
When Do You Shut Down?
The Harsh Reality
How to Stay Positive
How to Stay Positive When Your Startup Fails
Final Thoughts
Chapter 17 Success
Scaling
The Exit
The Harsh Reality
Celebrate: Enjoy the Journey
Final Thoughts
Conclusion
Acknowledgments

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Tags: Startup Mixology, Tech Cocktail, Building Growing, Startup Success, Frank Gruber