Strategic Communications for Nonprofit Organization Seven Steps to Creating a Successful Plan 2nd Edition by Sally J Patterson, Janel M Radtke ISBN 0470401222 9780470401224
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Strategic Communications for Nonprofit Organization Seven Steps to Creating a Successful Plan 2nd Edition by Sally J. Patterson, Janel M. Radtke – Ebook PDF Instant Download/Delivery: 0470401222, 9780470401224
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Product details:
ISBN 10: 0470401222
ISBN 13: 9780470401224
Author: Sally J. Patterson, Janel M. Radtke
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Table of contents:
Chapter 1 Getting the Most Out of This Book
Chapter 2 Strategic Communications Planning Process
Chapter 3 Step One: Preparing to Plan: Essential Building Blocks
Chapter 4 Step Two: Foundation of the Plan: The Situation Analysis
Chapter 5 Step Three: Focusing the Plan: Target Audiences
Chapter 6 Step Four: Fostering Audience Support: Communications Objectives
Chapter 7 Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development
Chapter 8 Step Six: Advancing the Plan: Vehicles and Dissemination Strategies
Chapter 9 Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation
Chapter 10 Pulling It All Together: Creating the Plan
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Tags: Sally J Patterson, Janel M Radtke, Strategic, Communications, Nonprofit, Organization, Seven Steps, Successful, Plan