Strategic Mangement 7th Edition by Richard Lynch ISBN 1292064668 9781292064666

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Product details:

ISBN 10: 1292064668

ISBN 13: 9781292064666

Author:  Richard Lynch 

Strategic Mangement 7th Edition: 

Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

This seventh edition of Strategic Management builds on proven strengths …

• Over 70 short case studies to provide easily accessible illustrations of strategy in practice
• Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
• Emphasis on practice throughout with features to help you turn theory into practice
• Major international strategy cases from Europe, Africa, Asia and the Americas
• Clear exploration of the key concepts
• Comprehensive, logical structure to guide you through this complex subject

 

Strategic Mangement 7th Edition Table of contents:

Part 1 Introduction

1 Strategic management

2 A review of theory and practice

Part 2 Strategic analysis and purpose

3 Analysing the strategic environment

4 Analysing resources and capabilities

5 Strategy dynamics

6 Prescriptive purpose delivered through mission, objectives and ethics

7 Purpose emerging from knowledge, technology and innovation

Part 3 Developing the strategy

8 Developing business-level strategy options

9 Developing corporate-level strategy options

10 Strategy evaluation and development: the prescriptive process

11 Finding the strategic route forward: mainly emergent approaches

12 Organisational structure, style and people issues

Part 4 The implementation process

13 Implementing and controlling the strategic plan

14 Green strategy and sustainability

15 Managing strategic change

Part 5 Different strategy contexts and building business models

16 Strategic leadership

17 Entrepreneurial strategy

18 Government, public sector and not-for-profit strategies

19 International expansion and globalisation strategies

20 Strategy and business models

Part 6 Integrative and longer case studies Glossary

 

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