Strategy 2008 2009 1st Edition by Dave Ketchen, Alan Eisner ISBN 0073381284 9780073381282

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Product details:

ISBN 10: 0073381284

ISBN 13: 9780073381282 

Author:  Dave Ketchen, Alan Eisner  

Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

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Tags: Dave Ketchen, Alan Eisner, Strategy, 2008, 2009