Television Disrupted The Transition from Network to Networked TV 1st Edition by Shelly Palmer ISBN 0240808649 9780240808642

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Product details:

ISBN 10: 0240808649 

ISBN 13: 9780240808642

Author: Shelly Palmer 

What’s happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You’ll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

Table of contents:

Chapter 1: The Businesses of Television
Chapter 2: Disrupting Television Using Existing Network Technologies
Chapter 3: Internet
Chapter 4: Existing Wireless Networks
Chapter 5: Emerging Networks
Chapter 6: Content, Storytellers, Gatekeepers and Related Skills
Chapter 7: Networked Value Propositions
Chapter 8: Media Consumption
Chapter 9: Digital Rights Management and Copyright Laws
Chapter 10: The Evolution of Advertising and Audience Measurement
Chapter 11: Emerging Advertising Technologies
Chapter 12: Television Disrupted

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Tags: Shelly Palmer, Television Disrupted, Transition, Network, Networked TV