Texts on Type 1st Edition by Steven Heller, Phillip B Meggs ISBN 1581150822 9781581150827

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Product details:

ISBN 10: 1581150822

ISBN 13: 9781581150827

Author: Steven Heller, Phillip B. Meggs 

Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty.

Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. 25 B&W Illustrations

Table of contents:

1. Aesthetics: On Form and Expression

2. Criticism: Type as Discourse

3. Anatomy: Understanding Typefaces

4. Movement: Defining Modernism

5. Practice: How Type Works

6. Reflections: Type and Passion

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Tags: Steven Heller, Phillip B Meggs, Texts, Type