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The Brain Audit Why Customers Buy 1st Edition by Sean D’Souza ISBN 0473175045 978-0473175047

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The Brain Audit Why Customers Buy 1st Edition Sean D’Souza Digital Instant Download

Author(s): Sean D’Souza
ISBN(s): 9780473213008, 0473213001
Edition: 1
File Details: PDF, 1.12 MB
Year: 2009
Language: english
SKU: EB-4914240 Category: Tag:

The Brain Audit Why Customers Buy 1st Edition by Sean D’Souza – Ebook PDF Instant Download/Delivery: 0473175045, 978-0473175047

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Product details:

ISBN 10: 0473175045

ISBN 13: 978-0473175047 

Author: Sean D’Souza

How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don’t leave the thought process to chance and let that customer walk away. Your customers don’t want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn’t about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the ‘seven bags’ that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Table of contents:

Advance Praise for the Brain Audit

Introduction

Chapter 1: Why Customers Do The Cha-Cha-Cha

Chapter 2: Getting Solutions To Do Some Hard Work for a Change

Chapter 3: Hitting Your Target: Why And How

Chapter 4: Brain Alchemy: The Hidden Trigger

Chapter 5: Turning On The Heat: The Power of Explanation

Chapter 6: Why They Love You But Just Won’t Buy From You

Chapter 7: Am I The First One: The Vital Need for Case Studies

Chapter 8: What Stops Her: Risk Reversal

Chapter 9: Why Me: Uniqueness and Why It’s So Important

Chapter 10: A Few Last Words: Summary Brain Audit

Appendix:

Frequently Asked Questions

Additional PsychoTactics Resources

Your Recommendations

About The Author

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Tags: Sean D’Souza, Brain Audit, Customers, Buy