The Complete Idiot’s Guide to MBA Basics 2nd Edition by Tom Gorman ISBN 0028644492 978-0028644493

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Product details:

ISBN 10: 0028644492 

ISBN 13: 978-0028644493

Author: Tom Gorman

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

Table of contents: 

Part 1: Management Essentials
Part 2: Business Structure and Operations
Part 3: Managing People
Part 4: Managing Yourself
Part 5: Economics and the Business Environment
Part 6: Operations Management
Part 7: Financial Fundamentals
Part 8: Financial Analysis and Accounting
Part 9: Budgeting and Credit Management
Part 10: Marketing and Sales
Part 11: Product Development and Strategy

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