The Customer Loyalty Solution What Works and What Doesn t in Customer Loyalty Programs 1st Edition by Arthur Middleton Hughes ISBN 0071363661 978-0071363662
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Product details:
ISBN 10: 0071363661
ISBN 13: 978-0071363662
Author: Arthur Middleton Hughes
The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world’s leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful – for both you and your most profitable customers.
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Tags: Arthur Middleton Hughes, Customer Loyalty, Solution What Works