The ethical consumer 1st Edition by Rob Harrison, Terry Newholm, Deirdre Shaw 9781847877758 1847877753

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ISBN 10: 1847877753
ISBN 13: 9781847877758 
Author: Rob Harrison, Terry Newholm, Deirdre Shaw

`This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ – Ed Mayo, Chief Executive of the UK′s National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: – ethical consumer behaviours, motivation and narratives – the social, political and theoretical contexts in which ethical consumers operate – the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

The ethical consumer 1st Table of contents:

Part One: Theorising Ethical Consumption

1. Philosophy and Ethical Consumption

• Introduction

• Rules, Consequences and the Ethics of Consumption

• Living Virtuously and Motivating Ethical Consumption

• Ethical Consumption or the Ethics of Consumption?

• Conclusion

2. The Consumer as Economic Voter

• Introduction

• Importance of Consumption

• Consumers Maximizing Utility

• Consumer Sovereignty

• The Stakeholder Concept

• Boycotts

• Voting Through Ethical Purchase Behavior

• Group Perspective

• Consumer Citizenship

• Reactions of Firms

Part Two: Campaigners and Consumers

3. A Brief History of Consumer Activism

• Introduction

• The Need to Understand Active Consumers and Campaigners

• First Wave: Co-operative Consumers

• Second Wave: Value-for-money Consumers

• Third Wave: Naderism

• Fourth Wave: Alternative Consumers

• The Future: Convergence or Continued Divergence?

• Conclusion

4. Pressure Groups, Campaigns and Consumers

• Introduction

• Part 1: Factors Influencing the Growth of Ethical Consumer Behaviours

• Part 2: The Market Campaign

• Part 3: Trading Campaigners and Campaigning Traders

• Part 4: Developing Concepts

• Conclusions

5. Informing Ethical Consumers

• Introduction

• Government Data

• Campaign Group Data

• Specialist Ethical Consumer Publications

• Private Sector

• Impact of New Technology

• Problems with Informing Ethical Consumers

• Conclusion

6. The Effectiveness of Ethical Consumer Behaviour

• Introduction

• Consumer Boycotts

• Positive Buying

• Other Financial Data

• Secondary Effects

• Unintended Consequences

• Key Factors in Effectiveness and Success

• Conclusions

Part Three: Understanding Ethical Consumers

7. Case Studying Ethical Consumers’ Projects and Strategies

• Introduction

• Consumer Culture and Consumer Research

• Case Study

• Ethical Consumers: A Multiple Case Study Approach

• Projects and Strategies

• Theorising: ‘Distancing,’ ‘Integrating’ and ‘Rationalising’

• Conclusion

8. Using Existential–Phenomenological Interviewing to Explore Meanings of Consumption

• Introduction

• The Philosophy of Existential Phenomenology and the Ethics of Consumption

• Existential-Phenomenological Interviewing and the Study of Ethical Consumers

• Six Examples of Existential-Phenomenological Interviews

• Discussion

• Conclusion

9. Modelling Consumer Decision Making in Fair Trade

• Introduction

• Theoretical Framework

• Criticisms of the Modified Theory of Planned Behaviour

• Methodology

• Development of the Model of Ethical Consumer Decision Making

• Conclusion

10. Identifying and Profiling Apparel Label Users

• Introduction

• Global Anti-Sweatshop Movement

• Research Objectives

• Method

• Data Analysis and Results

• Discussion

• Conclusion

11. Focus Groups on Consumers’ Ethical Beliefs

• Introduction

• Four Case Studies

• The Background to Focus Groups

• The Methodology of Focus Groups

• Focus Group Epistemology

• Conclusion

12. Surveying Ethical and Environmental Attitudes

• Introduction

• Background to Mori’s Research on Ethical Issues

• Quantitative and Qualitative Research

• Uses and Limitations of Quantitative Research

• Ensuring Accuracy of Research

• Anonymity of Respondents

• Rigorous Analysis

• Impact of Ethics on Consumer Attitudes

• Impact of Ethics on Consumer Behaviour

• The (Influential) Ethical Minority

• Communicating Ethics to Consumers: The Issue

• Communicating Ethics to Consumers: Ways Forward?

• Future Surveying of Consumer Attitudes to Ethics

• Technical Note

Part Four: Responding to Ethical Consumers

13. Corporate Disclosure and Auditing

• Introduction

• The Growth of Interest Among Companies in Corporate Social Responsibility

• Corporate Social Reporting

• Auditing and Verification of Reports

• Factors Driving Corporate Social and Environmental Reporting

• Codes of Conduct Addressing Workers’ Rights at Supplier Companies

• Criticisms of Supplier Codes

• Conclusion

14. Meeting the Ethical Gaze: Challenges for Orienting to the Ethical Market

• Introduction

• The Ethical Gaze: Locating the Horizon

• Strategies for Orienting Towards the Ethical Market: Mainstreaming or Ethical Niche?

• Opportunities and Tensions in Ethical Market Orientations

• Reflections of the Ethical Gaze: Building the Ethical Image Through Campaigns and Brands

• A New Approach to ‘Ethical’ Branding?

• Refocusing the Ethical Gaze? Accommodating Ethical Concerns In and Around the Organisation

• Conclusion

References

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