Sale!

The Fashion Designer Survival Guide start and run your own fasion business 1st Edition by Mary Gehlhar ISBN 1427799776 9781427799777

Original price was: $50.00.Current price is: $35.00.

The Fashion Designer Survival Guide start and run your own fasion business Mary Gehlhar Digital Instant Download

Author(s): Mary Gehlhar
ISBN(s): 9781427799777, 1427799776
Edition: Expanded and revised
File Details: PDF, 2.61 MB
Year: 2008
Language: english
SKU: EB-6504844 Category: Tag:

The Fashion Designer Survival Guide start and run your own fasion business 1st Edition by Mary Gehlhar – Ebook PDF Instant Download/Delivery: 1427799776, 9781427799777

Full download The Fashion Designer Survival Guide start and run your own fasion business 1st Edition after payment

 

 

Product details:

ISBN 10: 1427799776

ISBN 13: 9781427799777 

Author: Mary Gehlhar

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

  • How to create a viable business plan
  • Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
  • The best sources for fabric and materials
  • Navigating the pitfalls of production both at home and abroad
  • Marketing, branding, and getting the product into the stores and into the customer’s closets
  • Romancing the press, dressing celebrities, and creative publicity techniques
  • Producing a runway show that will get results

Table of contents:

  1. Before you start

  2. The fundamentals

  3. The money

  4. Product development

  5. Fabric and materials

  6. Production

  7. Marketing and branding materials

  8. Sales

  9. Press and public relations

  10. The runway

  11. Copyrights and knockoffs

  12. Expanding the business

People also search for:

    
the fashion designer survival guide start
    
how to become a successful fashion designer
    
steps for becoming fashion designer
    
the fashion designer survival guide
    
the survival game starter guide

Tags: Mary Gehlhar, Fashion, Designer, Survival, Guide, Start, Run, Business