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The Gospel of Sustainability Media Market and LOHAS 1st Edition by Monica M Emerich ISBN 0252093453 9780252093456

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The Gospel of Sustainability Media Market and LOHAS 1st Edition Monica M. Emerich Digital Instant Download

Author(s): Monica M. Emerich
ISBN(s): 9780252093456, 0252093453
Edition: 1
File Details: PDF, 1.67 MB
Year: 2011
Language: english
SKU: EB-51421250 Categories: , Tag:

The Gospel of Sustainability Media Market and LOHAS 1st Edition by Monica M. Emerich – Ebook PDF Instant Download/Delivery: 0252093453, 9780252093456

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Product details:

ISBN 10: 0252093453

ISBN 13: 9780252093456 

Author: Monica M. Emerich

From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market.
 
This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.

Table of contents:

Cover

Title Page, Copyright

Contents

Preface

Introduction: The Business of Consciousness

1. Neither Mainstream or Alternative: LOHAS at the Crossroads

2. Healing the Self to Heal the World

3. A Vision of Health: Self, Society, and the Natural World

4. Apologies, Redemption, and Repair

5. LOHAS, Social Reform, and Good Capitalism

6. Mindful Consumption

7. The Collective Conscience

Conclusion: Toward an Integrative Spirituality of Sustainability

Appendix: Case Studies

Works Cited

Index

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Tags: Monica M Emerich, Gospel, Sustainability, Media, Market, LOHAS