The mood of information a critique of online behavioural advertising 1st Edition by Andrew Mcstay ISBN 1441176144 978-1441176141
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Product details:
ISBN 10: 1441176144
ISBN 13: 978-1441176141
Author: Andrew Mcstay
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users’ web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within.
Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.
Table of contents:
Chapter 1: Introduction – Setting the Scene
Chapter 2: Exploring the Controversy over DPI and Phorm
Chapter 3: Self-interest, Rationality and Regulation
Chapter 4: Artificial Barriers?
Chapter 5: Controlling the Mood of Information
Chapter 6: Compiling Interiority
Chapter 7: Conclusions
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Tags: Andrew Mcstay, The mood of information, a critique of online, behavioural advertising