The Success of 7 Eleven Japan 1st Edition by Akira Ishikawa, Tai Nejo ISBN 9812380302 978-9812380302

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ISBN 10: 9812380302
ISBN 13: 978-9812380302
Author: Akira Ishikawa, Tai Nejo

When analyzing 7-Eleven Japan’s advanced and innovative management style, the authors of this book highlight the existence of the “integrated information system”. This is because of the key role it plays not only in forming this firm’s corporate strategy but also in developing its functional strategies for logistic support, merchandising and store operations. The authors explore the integrated information system, a symbol of the competitiveness of 7-Eleven Japan.

The Success of 7 Eleven Japan 1st Table of contents:

Chapter 1 The “Information Industry” Converting the “Change” into a “Chance”

Dealing with changing times, and 7-Eleven Japan’s continuing self-reformations

Establishment of a business creed to meet social change

Converting “problems” into “opportunities”

7-Eleven Japan becomes an “information industry”

Using the improvement of information technology to perform self-reformations

A subsidiary company whose business performance has exceeded its two parent companies

Definition of a convenience store

Chapter 2 The Birth of “Item-by-Item Management” and the Integrated Information System

The “item-by-item management” system of 7-Eleven Japan

Synergistic effects generated by the information system

Rationalization efforts made before the introduction of the integrated information system

Introduction of “Terminal Seven”

First integrated information system enables the expansion of multiple stores

Transforming “disadvantageous changes” into advantages

The second integrated information system available for marketing purposes

Responding to the “individualization of consumption” with graphic information analysis

Differentiation of product quality to cope with “intensification of intra-industry competition”

Two big features of the third integrated information system

Inter-company innovation utilizing “technological progress”

Cultivation of new customer bases by the information system

The fourth integrated information system connected by ISDN line

Chapter 3 Secrets of 7-Eleven Japan’s Excellent Ability in New Product Development

Quick recognition of the arrival of more “value-oriented times”

The lunch box, 7-Eleven Japan’s vital strategic product

Co-development with manufacturers with 7-Eleven Japan taking the leadership role

Offering a new service and expanding business

POS playing a central role in 7-Eleven Japan’s strategy

Grasping trends of “deregulation” and “new product development”

Selling summer products in the winter season

A new strategic weapon of the convenience store, the multimedia station (MMS)

Chapter 4 The Innovative Distribution System of 7-Eleven Japan

Distribution cost savings by using the “dominant system”

The distribution revolution begins with the intensified use of wholesale agents

Maintaining the taste and freshness of foodstuff

Information system supporting logistic strategy

Unifying the delivery of liquor and processed food

Establishment of a distribution base in Taiwan to unify the overseas distribution system

Chapter 5 Analyzing the Robustness of 7-Eleven Japan According to Personality and Organization

The management philosophy of Hirofumi Suzuki, the virtual founder of 7-Eleven Japan

Another information route — direct communications

Basic concept of independent order placement

Idea of “co-existence and co-prosperity” brings about robustness

Outsourcing prevents organizational stiffness

Source of strength hidden in the organization chart

Chapter 6 Any Blind Spots in 7-Eleven Japan’s Strategy?

Why are sales of existing stores growing slowly?

Industry structure analysis using the Porter Business Model

Development of an oligopoly by three major companies

Opposition from existing wholesalers against the establishment of an exclusive wholesale operation c

Opposition from manufacturers of “fresh baked bread”

Business results of 7-Eleven Japan

Vendor of rice products suffer from low margins

Task of “securing a successor”

Is there any limit in the growth of the convenience industry?

Is the information system of 7-Eleven Japan perfect?

Environmental problems surrounding the convenience store industry

Chapter 7 The Fifth Integrated Information System Connecting Chain Stores Utilizing Satellite Commun

The general concept of the fifth integrated information system

Utilizing “animations”, “still pictures” and “sound” for the construction of an attracti

Using this new system for smooth communication with employees

Utilization of multimedia information for sales promotion

An elaborate marketing plan using a “data warehouse”

Chapter 8 The Convenience Store Industry Changing with the Times

Stamp and rice are now on sale at the convenience store

High expectations for deregulation of medical supplies

Making an all-out effort to obtain a liquor license

New trends in the relationship between gas-filling stations and convenience stores

Itochu Corp. becomes the largest shareholder in Family Mart

Expanding services by introducing home- delivery operations

New entrants from different categories of business

Chapter 9 Progress in the Unification of the Retail and Banking Sectors

Unifying cashing and shopping

Banking industry and convenience store co-operation with ATM installations?

Buying and selling dollars at the convenience store?

Unification of retail and banking sectors in England

Unification of retail and banking sectors progresses in Japan

Electronic money and the convenience industry

Surival of convenience stores in the age of electronic money

Bibliography

Postscript

Index

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Tags: Akira Ishikawa, Tai Nejo, The Success, Eleven Japan