Thoughts On Design 1st Edition by Paul Rand – Ebook PDF Instant Download/Delivery: 1452130655, 9781452130651
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Product details:
ISBN 10: 1452130655
ISBN 13: 9781452130651
Author: Paul Rand
Thoughts On Design 1st Edition: One of the seminal texts of graphic design, Paul Rand’s Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand’s original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Thoughts On Design 1st Edition Table of contents:
- The Beautiful and the Useful
- The Designer’s Problem
- The Symbol in Advertising
- Versatility of the Symbol
- The Role of Humor
- Imagination and the Image
- Reader Participation
- Yesterday and Today
- Typographic Form and Expression
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