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To Know Is to Compare 2nd Edition by Mora Matassi, Pablo J Boczkowski ISBN 0262545934 9780262374989

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Author(s): Mora Matassi, Pablo J. Boczkowski
ISBN(s): 9780262374989, 0262545934
Edition: 2
File Details: PDF, 6.78 MB
Year: 2023
Language: english
SKU: EB-58536324 Categories: , , Tags: ,

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Product details:

ISBN 10: 0262545934

ISBN 13: 9780262374989 

Author: Mora Matassi, Pablo J. Boczkowski

How systematic comparative research can unlock the potential of social media scholarship.

Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski’s alternative approach offers a framework based on the epistemological principle that everything we know emerges from comparing two or more entities. Drawing on a wealth of real-life cases, Matassi and Boczkowski examine key aspects of social media from three comparative dimensions (nations, media, and platforms) and two topics (history and language) to propose a blueprint that encourages researchers and lay readers alike to think about social media from new perspectives.

Matassi and Boczkowski illustrate their theoretical points with examples that link multiple media, illuminate an array of platforms, cover different countries and eras, and address various languages and both textual and non-textual signifiers. The result is an original conceptual account that allows for the study of social media in ways that are global, de-westernized, transmedia, and multiplatform. In addition, the authors review the major texts that use a comparative treatment and suggest topics, theories, and methods for engaging in comparative studies in the future.

Table of contents:

Acknowledgments
1 Nations, Media, and Platforms
2 Cross-National and Regional Comparisons
3 Cross-Media Comparisons
4 Cross-Platform Comparisons
5 Histories
6 Languages
7 Blurred Genres, Trading Zones, and Heterogeneous Inquiries
Notes
References
Index

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