Where Value Hides A New Way to Uncover Profitable Growth For Your Business 1st Edition by Stuart E Jackson ISBN 0470088826 9780470088821

Where Value Hides A New Way to Uncover Profitable Growth For Your Business 1st Edition by Stuart E. Jackson – Ebook PDF Instant Download/Delivery: 0470088826, 9780470088821

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Product details:

ISBN 10: 0470088826

ISBN 13: 9780470088821 

Author: Stuart E. Jackson

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Table of contents:

Part I: Why Profitable Growth Is So Hard to Find

1. Where You Should Compete

2. Bigger May Be Worse

3. Uncovering Where Value Hides

Part II: How to Use Strategic Market Position to Chart Your Business Strategy

4. Capturing Value

5. Doing the Detective Work

6. Applying SMP to Sales and Marketing

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Tags: Stuart E Jackson, Value, Hides, Profitable, Growth, Business