Women and Mass Consumer Society in Postwar France 1st Edition by Rebecca J Pulju ISBN 1107001358 9780511976568

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Product details:

ISBN 10: 1107001358 

ISBN 13: 9780511976568

Author: Rebecca J. Pulju

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Table of contents:

1: Consumers for the Nation
Women, Politics, and Citizenship

2: The Productivity Drive in the Home and Gaining Comfort on Credit

3: For Better and For Worse
Marriage and Family in the Consumer Society

4: “Can a Man with a Refrigerator Make a Revolution?”
Redefining Class in the Postwar Years

5: The Salon des arts ménagers
Learning to Consume in Postwar France

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Tags: Rebecca J Pulju, Women, Mass, Consumer, Society, Postwar, France